Ways to Improve your Product’s Branding
From business cards to coffee mugs, every small business owner wants a unique branding. This article will help you find the custom printing and other services that are needed to market your brand effectively. Impressive branding and design can draw a crowd. To compete with these top brands, you will have to have a strong message presented in an enticing way. Let us show you how. If you’re looking for Embossing in Minnetonka MN, then look no further then Golden Valley Products.
Branded Packaging
One way to ensure that all elements of your brand work together is by creating branded packaging. This is an important part of your brand, and it’s one that can be a large part of the appeal. Your customers want to feel like they are getting something unique when they buy your product, and branded packaging is a great way to accomplish this goal. It’s also a great way of improving the memorability of not only your product, but also your brand.
Embossing
You’ve heard all the tips- putting your logo on everything, making sure all your brand elements are cohesive and found throughout your different media, and making sure your brand is easily recognizable. What’s the one thing that all of these tips have in common? They all involve brand awareness. One way to improve your brand awareness is by embossing your packaging and/or your product! Have you ever gotten a business card with embossing? Chances are if you have, you remembered it for awhile. You might have even kept the card simply because it was so unique. Embossing is a great way of adding a personal touch to your brand and product. It’s easy to do and an inexpensive way to make your customers feel special!
Branded Ribbon or Tape
If your product is one that requires ribbon or tape as part of its packaging, you may want to invest in branded ribbon or tape. Especially in the case of ribbons, every time your customers reuse these ribbons, they’ll remember your brand and your company. It’s a great way to get your brand name out there and become more memorable. As an added bonus, branded ribbons and tape can often be used in other ways around the office or home! The same goes for tape. If you have a product that requires tape, consider branded tape to help promote your business. If you aren’t sure about how much ribbon or tape you’ll need, ask for samples and test them out before making a bulk order!
Clear Stickers or Labels
Clear stickers and labels are another great option to promote your brand. If you have a product that requires labeling, consider branded stickers or labels! This is especially true if the product itself is small and hard to label without covering up other important information. Clear stickers or labels can be placed directly on top of the product, so customers won’t even notice them until they’re ready to remove them. 3D formed labels are another great solution if you aren’t sure how to place information onto your product- as they are much more customizable than the typical label.
Create a website where you can show off your products
Customers can buy your product from this website, or you can create a physical store where they can go and pick up their purchase! For example, if you own a clothing brand, consider creating a website where customers can browse through your products. Then, when they decide what they want to purchase, give them the option of placing an order online (or in-store). If people have found your product in stores before, and aren’t sure where they can find you, one of the first things they’ll do is look you up online- give them something to search for! Social media pages are great, but an actual website where you can host all your products and services is better.
Hand-printed elements
If you’re looking for a way to add personality to your brand, and make sure your customer’s remember it, then you might want to look into hand-printed elements to your packaging and product. Screen Printing is a great way to give your product a polished, yet hand-made tactile look and feeling.
Ultimately, you need to decide what works for you and your product. You should always be listening to your customers and making sure that their needs are met. If a problem can be solved with a simple branding change, then it’s just another small step towards building a better company. At Golden Valley Products, we offer a wide range of services including: Digital printing, Screen printing, Pad printing, Laser cutting, Steel rule die cutting, Waterjet cutting, Laminating, Embossing, Membrane switches, Medical sensors (pressure sensors), Graphic overlays, and more! We’d be happy to support you on your next product project.